Why does Apple launch a new iPhone series in September every year? Not 1-2, there are many reasons behind this, know

The wait for the Apple iPhone 17 series is going to end soon. On September 9, the company will unveil many products including AirPods and Watches with this series. Like every year, this year also Apple has organized this event in September. In such a situation, questions may arise in the minds of people as to why Apple organizes this event in September every year. Let's know the reasons behind this.

Holiday Sale

By launching new products in September, Apple puts a new choice in front of its customers. The fourth quarter of the year is marked by Thanksgiving, Black Friday, Christmas, and many major festivals in India, including Diwali. On this occasion, the company's sales boom. Apart from this, it is a back-to-school season in the US. In such a situation, people like to buy new devices at the beginning of the academic year.

Apple's fiscal calendar

Apple's fiscal year ends in September. That's why the company launches new products, which allows it to see a jump in sales at the end of the year. This increases investors' confidence in the company from the beginning of the new fiscal year.

Manufacturing and Supply Chain

iOS release cycle

Apple launches a new iOS version almost every year along with the iPhone series. In fact, after the company's WWDC event in June, developers have until September to develop and test apps.

tradition

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Not just iPhone, many products including new Airpods will be launched at Apple Event, see full list