Why will the iPhone, which was launched on September 9, be sold from September 18? Know the reason

9, Apple has introduced the iPhone 18 Pro and iPhone 18 Pro Max in its big launch event. But here is a question in the minds of the people, when the phone is launched on September 9, why will its sales start from September 18? Actually, this difference between the launch of Apple's new iPhone and the start of sales is part of the company's decided sales plan.

Sale from September 18

Let us tell you that Apple has introduced the iPhone 18 Pro and iPhone 18 Pro Max to the world on 9 September 2026. During this time, the company gave information about the phone's design, camera, A20 Pro chip, battery and new AI features. However, the phone was not made available on stores immediately after launch. The sale of these two models in India will start on September 18.

This does not mean that the phone is just shown on September 9. Apple has set different dates for its booking and sale, as it has been doing in many of its big product launches.

First pre-order, then sale

Apple has announced to start pre-orders for the iPhone 18 Pro and Pro Max in India from September 12. Customers will be able to pre-book the phone from 5:30 pm on September 12. After this, its official sale will start from September 18. That is, you can understand this whole process in three parts: launch and features announcement on September 9, pre-order on September 12 and store and online sale on September 18.

Read also: How much faster will the new iPhone 18 Pro series be than the A20 Pro chip? What will be the benefit to users

Why the 9 day gap?

Let us tell you that the gap of a few days between launch and sale gives Apple time to anticipate demand, gather initial orders and manage delivery and retail stock. In particular, the initial demand for a new iPhone is quite high. Pre-orders help the company understand which model, storage and color are in demand.

In addition, during this time, Apple prepares to deliver a lot of stock to its online store, Apple Store and registered retail partners. This makes it easier to make the phone available to customers as soon as the sale starts.

So there is nothing new about the launch on September 9 and the sale starting on September 18. Apple first officially introduces the new iPhone, then takes pre-orders for a few days and then starts selling the phone. This time too, the company has adopted the same strategy. If you are preparing to buy the iPhone 18 Pro or Pro Max, then you can pre-order from September 12 and will be able to buy the phone from September 18.

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