Heavy deployment of purchases in Jamnagar's famous mask market: 15 to 20 tons of masks produced; Parcels of Jamnagari masks dispatched to UK, USA and Gulf countries

Following the holy festivals of Diwali and New Year, the world-famous mask market in Jamnagar is witnessing a rush of shopping. Despite the increase in the price of masks due to investment and inflation, consumers are flocking to the market to buy more than 160 unique varieties to sweeten the mouth of their guests and maintain tradition. There is a lot of excitement in the market due to the special tradition of serving masks after sweets to the loved ones who come home in the coming year. More than 160 Ayurvedic and flavoured varieties Ayurvedic, powdery, digestive, fruity and roasted types of masks are available in abundance in the market of Jamnagar. In particular, Jamnagari Makhvas, Masala Gotli, Masala Ginger, Pachak Amla, Dhana Dal, Butter Scotch, Pineapple, Pan Mukhvas, Thandai and Rajbhog flavours are attracting the attention of the customers. Apart from this, flaxseeds, masala sesame seeds, roasted cashew-almonds and chocolate and pan laddoos for children have also been made available for the health conscious people. The tradition of mouth sweetening has been maintained for 80 years. Kapil Vasiya of Shivlal Jeram Dhanawala, a well-known trader of masks, said that his family has been carrying on this tradition for the last 80 years and for five generations. Compared to 151 varieties last year, more than 160 varieties have been prepared by adding more than 10 new flavours this year. There is a huge demand for sweet neem masks, honey amla and five-in-one masks. About 15 to 20 tonnes of masks are produced in this season. Huge demand for Jamnagari masks abroad The taste of Jamnagar's mask is not limited to local or Gujarat, but it is also a huge craze among NRI Gujarati families living in the US, UK and Gulf countries, including other states of India. Every year on the occasion of the festival of Diwali, thousands of kg of special parcels of masks are sent by courier from Jamnagar to their relatives living on foreign soil.